We leveraged GE’s deep industry expertise in the space while rethinking the category entirely. Rather than approaching the product as a commodity, we sought to create a beautiful object that customers would be proud to have in their home. 

We managed the design and development of the air conditioner from initial concept through shipped product, including app experience and integration. Friends of not only oversaw the look and feel of the product, but also managed engineering, manufacturing, scheduling and budget for the full project.