Oova Fertility Translator
Oova is the first fertility translator with lab-quality readings to give personalized steps to get pregnant. Friends of designed a urine test kit and holder to make the testing process as simple and intuitive as possible, while giving women confidence and peace of mind during this difficult and often confusing stage of life.
It is critical that the design enhances the user experience of the product and workflow, all while not negatively affecting the science that Oova have spent years refining.
Ergonomics, user experience, perceived value, environmental considerations and remaining cost neutral are considerations that needed to be balanced with the need to create an object that has very specific and complex regulatory and scientific criteria.
Engineering and manufacturing by Doris Dev