Connected Lightbulbs for GE
Reinventing the lightbulb with the inventors of the lightbulb means merging heritage with contemporary, yet transparent design.
We worked with GE lighting division and Global Research Center to develop their first line of IoT connected light bulbs. We oversaw industrial design, digital experience and packaging design to create an ecosystem that feels as natural and intuitive as flipping a light switch.
GE is a mass market brand with global reach so it was imperative to create price accessible solutions that can be achieved at scale without compromising the quality GE has become synonymous with.
